Carlo Aguinaldo Marketing, Digital Marketing & SEO

Hi, I'm Carlo Aguinaldo Marketing and Digital Marketing Professional

Highly organized and data-driven native English speaker from Australia with over 4 years of experience as a digital-savvy and generalist marketing professional. Known for my diverse and analytical skill set, I help organizations translate complex products and ideas into a cohesive and integrated marketing communication strategy. My industry exposure spans the Industrial, Process Engineering, and FMCG industries, acquiring extensive technical skills and experience in the APAC region, North America, and other international markets.

My SkillsContact Me
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About me

Carlo - Digital and Marketing Strategist
Carlo Aguinaldo smiling on top with a view, Digital Marketing SEO strategist and expert

I bring an analytical and commercial mindset, with a keen eye for detail. As a technical marketer, I specialize in digital marketing, B2B marketing, website management, business development, market research, content strategy, SEO, and CRM/database management. Combined, these areas of expertise are utilized to create effective marketing strategies.

4+ yrs.Marketing & Digital Marketing
experience
4+ yrs.Website and Content Development, SEO
experience
2+ yrs.Sales & Business Development
experience
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My Skills

What I can offer

Traditional & Digital Marketing

4+ years experience

Integrated Marketing

Consistent messaging and signals across all types of media (traditional and new), and the integration of Marketing and Sales processes

Marketing Campaigns

Develop and implement Marketing campaigns, track, analyze and optimize based on performance data

Market Research and Analysis

Help you better analyze and understand the market, the audience, current trends, opportunities, threats and the relationship in between

Marketing Automation

Maximizing marketing ROI. Streamline your campaign processes and execution, nurture leads and attain higher conversion rates by making related processes more scalable and efficient

Audience Marketing

Tailor content specific to your audience needs

Social Media

Build social media plans to create reciprocal relationship with existing and potential customers. Grow audience by deploying adaptable and relevant online techniques

Search Engine Marketing

Improve your SERP. Conduct keyword and competitor research, backlink analysis. Track - analyze traffic, campaigns and conversions to make informed decisions

Website Development, Management & SEO

4+ years experience

Improve your SEO

Improve SERP with technical site audits, keyword and competitor research, on-page optimizations, content analysis, mobile first approach, location based SEO, SEO integration with social media, faster website loading times etc.

SEO Tools (Google Search Console, SEMrush, Screaming Frog etc.)

Learn and understand competitors online marketing strategies compared to yours, and effectively use it to your advantage

Web Analytics (Google, Facebook, YouTube etc.)

Measure, gather and analyze data from various web tools to gain a full picture of your web traffic, and utilize it for market research to increase the impact of your website and social media posts

HTML & CSS

Organize/Improve page structure and design layout for variety of devices

Responsive Design

Improve responsiveness of website across all devices with mobile first approach

JavaScript

Add interactivity and functionality to your web page

Business Development & Sales

2+ years experience

Sales

Help increase your client base and align Marketing and Sales processes

Build Relationships

Build reciprocal relationships with valuable clients and partners based on trust

Microsoft Office Applications

Familiar with all MS applications

Schedule and Reminders

Organize, schedule and send necessary follow-ups to current and prospective clients

Qualifications

My professional and academic journey
Work
Education

Marketing Coordinator

Australia - CEM International Pty Ltd.(Chemical Plant & Engineering, Gas Equipment and Titanium International)
2021 - 2023

Marketing and Sales Associate

Australia - Wellshine Wellson
2019 - 2021

Sustainability - Warehouse Process Operator

Australia - Close the Loop
2015 - 2019

Bachelor of Business (Marketing)

Australia - La Trobe University

Google Ads Search Certification

Google

Google Ads Video Certification

Google

Certificate III in Warehousing Operations

Australia - Real Institute

Secondary School

Australia - Gladstone Park Secondary College

Portfolio

Few examples of my work
Home page of CEM Marketing Files Browser app created by Carlo Aguinaldo, with search functionality.

Project - Marketing Files Browser App (Remote Access)

Developed and launched a user-friendly marketing files browser app, enabling remote access to cloud-hosted marketing materials for management and sales teams. A seamless portal for presentation of marketing materials to clients, with convenience and portability in mind. It enables sales effectiveness and facilitates better client engagement.

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Images of social media posts across different social media platforms

Social Media Marketing

Engaging and attention-grabbing social media content designed to resonate with target audiences. Utilizing trends, compelling visuals, and strategic messaging to boost brand visibility, foster interaction with customers and industry partners, as well as to engage in thought leadership.

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Pancake recipe video on Facebook with 40,000 plus views, mostly from organic sources. Shared and distributed by Carlo Aguinaldo SEO and Marketing

Social Media Marketing (Video) - Facebook video with 40,000+ views

This viral video showcases a homemade pancake mix recipe. This type of medium can significantly enhance brand visibility, engagement, and drive traffic. An effective marketing tool, showcasing a relatable and easy-to-follow recipe that attracts a wide audience.

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SEO example using keyword tools. Student milk powder Google search results. SEO Marketing results by Carlo Aguinaldo

Marketing Assets - Digital and Print Advertising

Create visually engaging advertising assets according to your corporate brand kit, paired with the right messaging and call-to-action.

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SEO example using keyword tools. Student milk powder Google search results. SEO Marketing results by Carlo Aguinaldo

Search Engine Optimization (Global SEO)

Chemical Plant & Engineering (CPE) is a world-leading supplier of sanitary agitators. By leveraging their organic traffic, branded keywords, and competitor research, I improved the global Google search ranking for the keyword 'dairy agitators,' which now ranks very high.

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SEO example using keyword tools. Student milk powder Google search results. SEO Marketing results by Carlo Aguinaldo

Business, Marketing and Sales Presentations

Modern and visually captivating presentations leveraging interactive elements and engaging visuals to effectively communicate brand messaging, products, and campaign initiatives. Elevating presentation quality and user experience can lead to increase engagement, better brand awareness and more positive audience response.

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Integrated marketing content preview of blog and social media posts by Carlo Aguinaldo, titled Wellshine Wellson donates $10,000 to Victorian Communities. SEO content marketing, consistent message and signal across platforms

Integrated Content Creation - Consistent messaging and signal across platforms

Create blog content and social media post which has a unified objective, resulting in a consistent message and signal across all types of media.

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Database search api to help website users search for products available in store. Coded by Carlo Aguinaldo SE0 and Marketing

Project - Cost effective alternative to Google Maps

Users search for a product of their choice via a retail stockist from the database, using State, Area and Product as filters.

Watch Video

Get to know me

More about myself...

Various
Expertise

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Expertise - Business and Marketing

  • Digital Marketing

  • Market Research and Strategy

  • Branding and Positioning

  • SEO and Copywriting

  • SQL and Relational Database Management

  • Website and Content Development

  • Data Analysis and Data Analytics

  • Marketing Automation

  • Email and Social Media Marketing

  • Content Marketing

Previous
Position

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Previous Position, Responsibilities

  • Marketing Coordinator, CEM International Pty Ltd

  • Manage, organize and implement advertising activities for CEM's divisions

  • Manage, maintain and assist in developing company website

  • Conduct market research and competitive/competitor analysis

  • Prepare and create marketing, business and sales assets, tools, and packages

  • Manage company's relation with marketing and advertising partners

  • Maintain and organize company listings and industry event participation

  • Search Engine Optimization

  • Analyzed and interpreted social media & website metrics; and create quarterly digital analytics report for the board of directors

  • Create and publish content for company website and LinkedIn profile

Personality
& Attributes

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Personality & Attributes

  • Tech savvy, detail oriented marketer

  • Highly motivated and passionate individual

  • Critical thinker who is data driven and enjoys analysis

  • Proactive and a great multi-tasker

  • Goal/Task oriented and organized

  • Excellent communicator and active listener

  • Team player who also thrives at working independently

  • Open to ideas and experiences

  • Inquisitive and autodidact

  • Great oratory skills with good charisma

Interests
& Hobbies

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Interests & Hobbies

  • Psychology & Consumer Behaviour

  • Recycling & Sustainability

  • Computers & Gadgets

  • Travel & Culture

  • Food

  • Music & Audio

Carlo Aguinaldo | Analytical, Digital-Savvy, and Data-Driven Strategist

I look forward to discussing how my skills can contribute to your goals. Let's connect if you think I'm a good fit.

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Carlo Aguinaldo SEO Marketing specialist, smiling with glasses on

Referees

Recommendations
Wellshine Wellson logo, previous employer of Carlo Aguinaldo

Maz Shibani

General Manager - CEM International Pty Ltd

Contact details available upon request

Wellshine Wellson logo, previous employer of Carlo Aguinaldo

Ilya Voloshin

Operations Manager - Wellshine Wellson

Contact details available upon request

Wellshine Wellson logo, previous employer of Carlo Aguinaldo

Ailsa Buckle

Business Development & HR Manager - Wellshine Wellson

Contact details available upon request

Close the Loop company logo, leading sustainability company in Australia

Robyn Shea

Former Supervisor - Close the Loop

Contact details available upon request

Close the Loop company logo, leading sustainability company in Australia

Nerida Mortlock

Former General Manager - Close the Loop

Contact details available upon request

Contact me

Thank you, let's get in touch...

Location

Haifa, Israel